Direct TV, the largest satellite TV operator in the United States, announces a partnership with NCC Media, an advertising sales firm owned by cable operators Comcast Corp., Time Warner Cable Inc. and Cox Communications Inc.

NCC Media has represented nearly all American cable TV business, including Verizon Communications Inc. a few years back. DirecTV is NCC Media’s first satellite TV client.

This will be the first time DirecTV will have access to local advertising markets. Previously, the company could only sell nationwide ads, with satellite TV streaming the same commercial to every market. With NCC Media’s partnership, DirecTV can selectively broadcast commercials along with their satellite TV deals to their respective geographic locations. That means DirecTV will be able to sell spots to advertisers who would want their commercials to air only in certain cities and districts.

“This is a powerful and exciting partnership”, says Bob Riordan, DirecTV Senior VP of Advertising Sales. “[This will] combine DirecTV’s technological prowess in delivering nationally targeted advanced television services with NCC’s experienced leadership in spot sales.”

About DirecTV

Direct TV is a Direct Broadcast Satellite (DBS) service provider in the United States based in El Segundo, California. DirecTV is owned by The Direct TV Group, which is controlled through majority shares by the Liberty Media Group.

As the leader in digital programming, Direct TV serves about 18 million households in the US and many parts around in the world. It offers access to hundreds of channels, including high definition ones from local and international stations, broadcast networks, subscription-based providers, and private video providers. Its closest satellite TV comparison is Dish Network.