Starting March 31, 2010, Direct TV subscribers nationwide can watch telenovelas 24-hours every day with PASIONES channel in Direct TV’s Más™ platform on Channel 444.

PASIONES channel brings top-rated telenovelas with multicultural programming mix from networks of different countries including Brazil, Argentina and Venezuela.  The success of PASIONES lies the daily broadcast of its eight highly acclaimed telenovelas*.  The channel will include these eight shows and add Doña Beija of Brazil in the lineup due to the request of many of its audiences.  PASIONES remains to be the only telenovela channel with nationwide coverage that targets multicultural viewers between 18 and 50 years old.

According to Juan Santos, VP of New Business for IMAGINA U.S., PASIONES aims to bring telenovelas of different nations with their well-known actors together in one place.  Few of these figures include Fernando Allende, Adela Noriega, Ana de la Reguera, Christian Meier, Joaquin Furriel, Benjamin Vicuna, Paola Rey and Taís Araújo as well as the most well-known writers such as Walcyr Carrasco and Pedro Divino Rosa.  IMAGINA U.S. says they are committed to give more satisfying soaps with the best stories to their followers.

Direct TV’s VP for Programming Acquisition Toby Berlin says that Direct TV is the leader in delivering quality English and Spanish-language programs for the Hispanic community.  With this, PASIONES fits well into Direct TV Más™ one of the Direct TV packages that the satellite company offers.

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